As the lead consultant for a small team in the Global Business & Design Challenge, I was in charge in creating the promotional assets. The Assets will be used by Sheffield Hallam University to promote their new partnership with  La Trobe University in Melbourne Australia. After the success of the first pilot scheme the university wanted to showcase the success and also promote the scheme to next years participants.

For this we focussed on the idea of the newfound connection between the universities, focussing less on the distance between countries and more on the individual journey of each student and SME.

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