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The creation of a visual identity for a bespoke Jewellery Business


S.Teale Jewellery is a start up jewellery business, their work is solely based around working with brass, silver and gold. This means their processes are largely stone setting and metal forming. They want a clean, contemporary and translatable logo that needs to be able to punch or be laser cut. It is also important to note that they do not want it to be like a high street jewellery brand and the business is not wedding focussed.

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The solution was to create a visual identity for S.Teale Jewellery supported by a brand guidelines that the owner can then use to progress his brand.

You can view the brand guidelines here